News and notes from around the interweb:
- Chase used to advertise on 400,000 websites, now they’re down to 5000 and performance hasn’t suffered (though it’s early to say).
JPMorgan started looking into preapproving sites, a strategy known as whitelisting, this month after The New York Times showed it an ad for Chase’s private client services on a site called Hillary 4 Prison. It was under a headline claiming that the actor Elijah Wood had revealed “the horrifying truth about the Satanic liberal perverts who run Hollywood.”
Of the 400,000 web addresses JPMorgan’s ads showed up on in a recent 30-day period, said Ms. Lemkau, only 12,000, or 3 percent, led to activity beyond an impression. An intern then manually clicked on each of those addresses to ensure that the websites were ones the company wanted to advertise on. About 7,000 of them were not, winnowing the group to 5,000. The shift has been easier to execute than expected, Ms. Lemkau said, even as some in the industry warned the company that it risked missing out on audience “reach” and efficiency.
- Audi is buying Silvercar they were already an investor and the car rental company rents only Audis.
- Rental car fees: Secret ways to save money revealed. I explained some of the more bizarre rental car fees — especially at the airport — on NBC’s Today Show and suggested that renting off airport and returning your car to the airport can save on some of them, and also that your premium credit card may cover any collision damage that your personal insurance does not.
- Cathay Pacific is going 10-abreast in economy on their Boeing 777s (HT: Rene S.)
- American AAdvantage bonus miles to Asia including miles on discount coach fares, so worth registering.
- April Fools starts a bit early at Lyft, with a new feature ‘Mono’ you don’t even have to touch your screen to request a ride. (HT: Demetrius J.)