Hyatt hasn’t had a promotion running since the last one ended November 30.
Now they’re offering double points beginning with your second stay between April 1 and June 30. Registration required. The program’s base earning is 5 points per dollar, so starting with your second stay during the promotion period you’ll earn 5 points per dollar, any applicable elite bonus, and an additional 5 points per dollar.
Park Hyatt New York
I value Hyatt points at 1.4 cents apiece so consider the bonus an extra 7% rebate starting with your second stay during the second quarter. That’s worthwhile, generous compared to not having a bonus, but about average for other chains and less generous than what Hyatt has offered in past promotions.
Just as World of Hyatt’s changes save hotels money this new promotion saves money compared to what Hyatt has offered in previous times during a similar period.
Let’s compare this to the promotion that Hyatt announced at the end of last March:
About a third of the portfolio is represented by Hyatt Place hotels pulling down room rates around $130 a night. A quarter of the portfolio is represented by Hyatt Regency properties pulling down room rates around $180 a night. Andaz and Park Hyatts have room rates above $300 on average but that’s less than 10% of the portfolio.
For argument’s sake let’s say someone stays 25 nights during the promotion period at an average rate of $180 per night (which is high considering that nationally hotel average daily rates are at about $130).
This guest would earn (25 x 180 x 5) 22,500 bonus points during the promotion period — compared to 75,000 points last year.
Park Hyatt Maldives
At least there’s bonus point earning that begins after the second stay rather than after the 5th night. The reason for the second stay requirement is clear. It’s a huge cost saver. Most guests, even members of the program, won’t stay more than once during the promotion period. This is geared towards moving the needle with people who can stay more than once, while avoiding unnecessarily spending on bonuses for those who would stay once anyway.
It’s similar to the reason for requiring registration: there’s no reason to incentivize someone who didn’t even know about the promotion, that guest couldn’t have been motivated by the bonus.
Grand Hyatt Kuala Lumpur
You should definitely register for the promotion but it’s not strong enough to encourage most guests to stretch their stays or move incremental business. Instead it seems designed to help Hyatt avoid losing business to other chains offering promotions while they sat the sidelines. In other words, it’s very much a ‘me too’ offering.
- Register by June 30, 2017
- Earn double points on eligible stays beginning with your second eligible stay
- Offer period April 1, 2017 through June 30, 2017
- Points under this offer are Bonus Points
- Stays at participating MGM M life Rewards properties are eligible for the bonus, but Miraval hotels which were acquired by Hyatt but that are not yet part of the rewards program are not eligible.