Since 1988 these awards have recognized the best in loyalty. The Freddie Awards are the most coveted award for airline, hotel, and credit card loyalty programs because they’re voted on by the members who earn and redeem their currency and interact with the program all year long.
It’s your chance to vote, speak your mind, and let the heads of the programs — and their bosses — know who did well over the last year.
Programs have mentioned in the past that decisions at the margin have been made with these awards in mind, bonuses recognized as best might be repeated and programs close to winning may try a little bit harder the following year. A program that does well year in and year out in customer service but drops a notch in one year gets an important signal to pull their act together.
2015 award ceremony at the Delta Flight Museum in Atlanta
2016 award ceremony at the T-Mobile Arena in Las Vegas
The first Freddie Awards ceremony I attended was in 2003 in Colorado Springs. I won a door prize of four nights at a Wyndham Resort (I used the nights at El Conquistador, now a Hilton property).
I went as a spectator, a frequent traveler with an interest in the results. Of course I cast my own ballot and my preferences frequently aren’t even close to those expressed by members of the program overall. This isn’t an award bestowed by ‘experts’ but by the members themselves.
In 2004 I attended in New York City. 275,000 people voted. I critiqued the results, though concluded:
more likely than not [the voters are] right and I’m wrong. Or at least that’s what I remember as the lesson of Condorcet.
Now millions of votes are cast. But the tradition is the same. I’ve helped to put on these awards for several years now, but I’m only a caretaker – what matters here is the voice of the loyalty program member.
Introducing the Freddie Awards to Program Leaders from Around the World
Vote today! Who are you voting for?