Last Best Chance? Limited-Time 35,000 Point Signup Bonus for Starwood Amex Cards

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Starwood Preferred Guest® Credit Card from American Express
Starwood Preferred Guest® Business Credit Card from American Express

There is a limited time special offer for the Starwood co-brand credit cards — the biggest signup bonus they’ve ever offered and only the second time they’ve ever offered it. According to Starwood’s release it will be available through April 5 only.

The Starwood Preferred Guest® Credit Card from American Express is offering 35,000 bonus Starpoints® as a signup bonus: 25,000 after $3,000 in purchases within the first 3 months plus an extra 10,000 ter you make an additional $2,000 in purchases within the first 6 months. It has a $0 introductory annual fees for the first year, then $95.

Westin Stonebriar

This is 40% more points than usual. And with a reasonable spend requirement to boot.

When I first got the Starwood card 16 years ago I actually received no signup bonus at all for it. I’ve had the card since then and still carry both the personal and business versions in my wallet. I am a Starwood Platinum and each card gives me 2 stays and 5 nights towards my elite status.

Sorry, Not My Credit Card Number!

The Starwood Preferred Guest co-branded card has been one of the very best for a long time. I’ve been using this card as a consistent go-to, it was the one I recommended most back in 2002 when I started this blog. In fact, I recommend it in my very first archived post from May 2002.

Westin Siray Bay Resort, Phuket

Starwood points remain the most valuable currency to this day — whether for redeeming on hotel stays or transferring to airline miles since they have the largest array of frequent flyer program partners.

35,000 Points is the Biggest Bonus Ever Offered

Historically the available bonuses on this card have been low. In 2006 at the same time they brought out their small business card they bumped the signup bonus offer to 10,000 points. The standard bonus had been 4000 points, but there were also 6000 point offers now and again. As I say, I signed up with no bonus at all.

Six summers ago American Express introduced a 30,000 point signup bonus on their Starwood cards for the first time. That’s been the biggest offer they’ve gone back to.

American Express generally restricts consumers to get a card bonus one time. They’ve done 35,000 points with this card only once before.

American Express is looking for a way to keep this card product since Starwood has been acquired by Marriott. But there could be a limited time horizon to get the card. I’d say it probably doesn’t get better than this.

35,000 points may not seem like a ton in a world of 50,000 point bonuses. But Starwood points are in my view the most valuable currency. They’re hard to earn (they don’t have many partners). And it’s bigger than the number implies because when you transfer points to 20,000 airline miles you receive 5000 bonus miles as well. Spend $5000 on the card and you’ll have 40,000 Starpoints which transfer to 50,000 miles with your choice of about 30 different airlines.

The Value Proposition of the Starwood Cards

The Starwood Amex remains my go-to for spend that isn’t bonused elsewhere, because the bonus for transferring points to miles (in 20,000 mile increments) means that I’m effectively earning 1.25 miles per dollar on all of my spend. So it’s my card to give myself a category bonus when there isn’t one otherwise.

Starwood pioneered no blackout dates or capacity controls on award nights, if there’s a standard room available at a hotel you can have it on points. Most hotel programs have since more or less matched this.

W Seoul Walkerhill

Starwood also pioneered premium room awards, and still offers a better value on those than many competitors.

Cash and points awards are still a good way to stretch the value of points (and are now available for premium rooms as well).

I like the points best for transfers to airline miles. Transfers don’t happen instantly, but they’re great for topping off a variety of accounts — they’re good for transferring almost everywhere except United (where the transfer ratio isn’t favorable). They partner even with relatively ‘obscure’ programs for US members like Lufthansa’s Miles & More (access to Lufthansa first class awards more than two weeks in advance), Singapore Airlines (Singapore first class awards), and Japan Airlines (the best program to use most of the time for Emirates first class awards). And of course all with the aforementioned transfer bonus.

$30,000 spend on the card in a year earns Gold status in the Starwood Preferred Guest program. But since having the card gets you most of the benefits of Gold status anyway, minus check-in amenity and points bonus for in-hotel spend, the usefulness of the card towards status comes for folks shooting for Starwood Platinum.

In addition to the benefits the card has always offered, a year and a half ago they added three new ones.

  • No Foreign Transaction Fees

  • Complimentary, Unlimited Boingo Wi-Fi

  • Complimentary Premium In-Room Internet Access

The Starwood card is a staple of the frequent flyer toolkit, and the 35,000 Starpoint bonus offer is the best time there’s ever been to get it. The Starwood Preferred Guest® Credit Card from American Express is worth considering now, during the limited time offer which is 40% better than usual.

Starwood Preferred Guest® Credit Card from American Express
Starwood Preferred Guest® Business Credit Card from American Express

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Editorial note: any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer. Comments made in response to this post are not provided or commissioned nor have they been reviewed, approved, or otherwise endorsed by any bank. It is not the responsibility of any advertiser to ensure that questions are answered, either. Terms and limitations apply to all offers.



  1. The personal one. The business one is working cause I just applied and got approved, so thank you but the personal for 35,000 still isn’t working.

  2. UGH! I waited and waited for another 35,000 bonus offer and finally pulled the trigger the first of the year for my card and 10 days ago for my husbands. So disappointed!!!

  3. Gary, before pulling the trigger on the Biz version, I am trying to get down to 5/24 for possible Chase offers. Do you know if the Biz card counts against 5/24?
    Also, is the offer public, or do you need to apply in Incognito mode (and therefore risk clawback or other problems)?

  4. Gary,

    for spend that isn’t bonused elsewhere, what about:

    Blue For Business, 2.3 for first 50K spend, then 1.3 thereafter, or

    Amex Everyday Preferred, 1.5, for 30 transactions a month.

  5. I’m at 5/24 and was rejected for Ink Preferred in January.

    So I was going to wait until July to re-apply.

    But maybe I should go for this now? Does Amex restrict promo bonuses to once per lifetime? Had the personal SPG Amex a long time ago (over 5 years ago).

    Would possibly transfer this to AS for CX awards.

  6. Just received my Starwood Preferred card and immediately charged a single purchase of slightly over $5000. Does anyone know if this fulfills both the initial $3000 for 25K Starpoints and the subsequent $2000 for 10K more? Or might two separate charges or 2 different statement cycles be required?

    If we don’t know yet, I’ll report back after the points post.

  7. I currently have the SPG Amex personal card. If I get the SPG Amex business card will i get the bonus?

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