There’s been plenty of word out not just about the ability to start transferring points 1 to 1.3 from Virgin American to Alaska Airlines but also about a free 10,000 Alaska Airlines Mileage Plan points being mysteriously deposited into member accounts.
If you’re a Virgin America Elevate member (and had the account open by December 5) then when you join Alaska Airlines Mileage Plan by January 31 they’ll give you your choice of 10,000 miles or $100 towards a ticket. (HT: Frequent Flyer Bonuses)
Choice of 10,000 bonus miles or $100 discount is valid only for active members of Virgin America Elevate as of December 5, 2016 who were not members of Alaska Mileage Plan. Only one offer can be selected, and choice of offer cannot be changed after account activation. Qualifying members will have through January 31, 2017 to make their selection. Any individual may receive a maximum of one offer, even if they hold multiple separate Elevate accounts. Your welcome offer will be deposited in your account within 24 hours of activation.
They didn’t want to just give Virgin members miles while ignoring their own members so according to an Alaska Airlines spokesperson, as reported by Julian Mark Kheel, if you had active Alaska Airlines and Virgin America accounts already you’ll be getting 10,000 bonus Alaska Airlines miles automatically within the next few days.
We understand that many Mileage Plan members have questions about a surprise 10,000 mile gift that started appearing in some accounts last night, and we wanted to help put some of the mystery to rest. We can’t wait to show members of both programs what more to love looks like with Alaska Mileage Plan, and decided to kick things off with a 10,000 mile bonus award to thank our guests who have been loyal members of both Elevate and Mileage Plan. The gift process is expected to be completed over the course of next couple of days, and eligible members — which includes guests who were active in both Elevate and Mileage Plan as of December 5, 2016 — should look for an email from Mileage Plan later this week. Elevate members who don’t have a Mileage Plan account will be invited to activate one, along with details about their own special welcome offer, how to convert points, and status matching. For now, please sit tight, and we’ll be sharing more information about what members have to look forward to in the next couple of days.
I have a feeling this could get messy, as any data matching project is. Give it a few days, and then folks who meet the critera (“active in both Elevate and Mileage Plan as of December 5”) who do not receive 10,000 bonus Alaska Airlines miles will likely start asking after them.
What’s left out here though, it seems, are Alaska Airlines members who didn’t have active Virgin America accounts. Certainly some received the miles — after all, data matching — but those who haven’t may not have much of an argument at least on the basis of Alaska’s public statements so far.
Still it seems odd to give miles to people who weren’t exclusively loyal to Alaska so perhaps more miles will be forthcoming there as well.
I had accounts with both Alaska and Virgin America and haven’t yet seen anything so I’ll be following up if nothing arrives in a few days.