With the closing of Alaska’s acquisition of Virgin America last month, it was announced that Virgin America miles would transfer to Alaska Airlines at a ratio of 1 to 1.3.
That functionality is live. You can now convert your Virgin America points to Alaska Airlines.
Log in with your Virgin America credentials and choose how many Virgin America points you’d like to move. The site says “[t]here are no minimums or limits on Virgin America Elevate exchange transactions” however I found that there was a minimum of 50 points that I was able to move.
The process is being managed by Points.com, the tab on my browser, in addition to the transfer URL, identified Points.com.
Transfers appear to be one way only. You can move points from Virgin America to Alaska, but not from Alaska to Virgin America. However, points do seem to transfer quickly (minutes, albeit not instantaneous).
There is no reason to do this until or unless you’re ready to make a specific award redemption through Alaska. Transfers aren’t going to go away permanently until Virgin America Elevate goes away permanently. And you could find yourself wanting to redeem Virgin America points on one of their partners like Virgin Australia.
(HT: Rich E.)