You Can Now Earn Miles for Dating: 76 British Airways Miles Per Dollar at Match.com

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The British Airways online shopping portal is offering 76 Avios per dollar spent with Match.com.

Since you earn points only on first-time subscriptions, you want the biggest purchase possible — 12 months for $197.88.

That’s 15,000 Avios at 1.32 cents apiece.

Now, I value British Airways points at 1.2 cents apiece and since I have no need for a match.com membership (and can’t really donate it to charity to reduce my cost basis either) I’m not a buyer at this price.


British Airways First Class

But I’d rather buy Avios at 1.3 cents than transfer them from a Chase Ultimate Rewards account, I definite value the signup bonus and points I earn from my Chase Sapphire Preferred Card at more than 1.3 cents apiece (I value them at 1.9 cents each). So a specific regular use for Avios would turn me into a buyer.

(HT: Frequent Miler)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Editorial note: any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer. Comments made in response to this post are not provided or commissioned nor have they been reviewed, approved, or otherwise endorsed by any bank. It is not the responsibility of any advertiser to ensure that questions are answered, either. Terms and limitations apply to all offers.

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