Jennifer Aniston Now Endorses Emirates… Economy Class

Jennifer Aniston is back in a new ad for Emirates. They teased it yesterday with a mystery, who was the man in her seat?

After showering and getting dressed, Jennifer Aniston returns to her first class suite to find a young boy sitting there. They chat, and she takes him to the Emirates bar for a juice on the way to bringing him back to his family seated back in coach.

The look on the boy’s father’s face is priceless when Jennifer Aniston shows up with his son. He doesn’t seem too happy when his wife arrives on the other side of the aisle at the same time!

The man’s wife swaps seats with Jennifer Aniston. She marvels at the games and movies seated in coach with the boy and his sister. A flight attendant asks if she’d like to return to first class. “Oh no, I’m good” Aniston replies while the boy’s mother enjoys first class. The commercial ends with Jennifer Aniston seated in economy in no rush for the flight to end, “It’s so nice up here!”

Emirates is advertising quality not just that they’re an airline. You choose them because they’re better.

That’s not really objectively true, their first class suite doesn’t compare to Singapore or Etihad. Sure they have the best shower (and it creates a halo effect over the rest of the product), but that’s only on their Airbus A380. And the A380 has a bar and flat business seats, their long haul Boeing 777s have neither.

But they make an argument for the airline rather than just selling travel, or a destination. I have to give them credit for that, since most airline advertising fails at that.

Here’s behind the scenes making of the commercial:

Ultimately Jennifer Aniston nails it, friendly and earnest and believable that she travels that way, that it’s better, while Nicole Kidman exudes distance and luxury for Etihad, Aniston is so much accessible. And here she extols the virtues not just of showers and bars but Emirates economy as well — the airline’s bread and butter, moving passengers all around the world to and from India, Pakistan, and surrounding regions.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. It’s against Emirates policy to switch seats between someone in a lower class and someone in First. For that alone, it sends a bad messa

  2. So I can expect to swap seats from economy to business class? This is false advertising. And telling people that economy is as good as, if not better than business class, is condescending to economy passengers.

  3. Have travelled on Emirates economy class between San Francisco and Dubai. Poor service across the board with flight boarding procedures and in flight service. The flight attendant refused to give milk to my 1 and half year old claiming that they will run out of milk for the other passengers. They also seemed either short-staffed or just could not get their act together. They did not come to pick up the trays even an hour after meals, leading to stacks of plates piled up on the floor at the sides near the rest rooms. Flight entertainment system was good though.
    In comparison, Singapore airlines had a flight attendant help my wife at the transit airports when travelling without me with two kids in economy class. Singapore airlines did not make us feel like we were travelling third class.
    Emirates Airlines can advertise anything…..

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