It will be years before Britain leaves the EU, if it leaves at all, and if it does there’s any number of scenarios for what that could look like. But the mere possibility, post non-binding referendum to do so, is having significant effects on the UK economy.
Nowhere will this be felt more than in the movement of people, goods, and money. So London’s financial sector stands to be harmed by the potential to lose access to European trading areas and London-based British Airways will face revenue pressure from diminished business travel.
While fuel prices are low and world airline profits are high, British Airways appears to be preparing for the apocalypse with reported changes to business class service:
- No more choice of starters for business class main meals. This is supposedly a one-month trial, to see how passengers react to tomato, mozzarella, avocado salad or nothing.
- No more ice cream in ‘Club Kitchen’ self-serve midflight snacks.
- Access to arrivals lounge for flights arriving before Noon only.
British Airways used to have a great business class product, now it has a great value product. The value proposition is that they sell it ‘cheap for business class’.
Expect to see more business class sales, stackable with AARP $400 discounts and 10% co-brand credit card discounts.