Arguably the greatest frequent flyer offer ever was when the KLM Flying Dutchman program offered not just to match elite status in another frequent flyer program, but also account balances (flights on KLM or partners were required for this).
US residents were excluded from the promotion because back then because US residents were sent over to the Northwest Worldperks program. It was sometimes challenging to virtually ‘move’ to Europe back then because several US airline programs gave their non-local top elite members complimentary club memberships because Europe and Asia-based programs offered lounge access to their elites. Still, many did it and received millions of miles (that were then moved into Flying Blue) as a result.
This effort won Best Promotion at the Freddie Awards in April 2003 in Colorado Springs and upon accepting, KLM told the crowd of assembled loyalty executives that they got many of those other programs’ members through the promotion.
You can imagine my excitement at the new JetBlue Pointmatch promotion.
JetBlue will match whatever balance is in your Virgin America Elevate account by July 4 (up to 50,001 points but and in some cases matched better than 1:1) if you take a single roundtrip with them by August 31.
Here’s the earning table:
The great news here, of course, is:
- that you have 10 days to get points into a Virgin America account.
- that American Express Membership Rewards, Citi ThankYou Rewards, and Starwood Preferred Guest all transfer to Virgin America Elevate
By transferring points to Virgin America for a balance of 50,001 or more and taking one roundtrip you’ll get those 50,000 Virgin America points plus 75,000 JetBlue points. That’s leverage.
At a value of 1.4 cents apiece, 75,000 JetBlue points are worth over $1000. Who said mileage runs are dead? (At least for folks who live in a city served by JetBlue.)
The goal is to ensure you have 50,001 points in your Elevate account by July 4. Then:
- Take a screen shot of your Virgin America account dashboard and email it to email@example.com by July 4.
- “Screenshots must include first name, last name, and points balance.”
- Include your JetBlue TrueBlue account number in the email.
You’ll receive an email confirming your registration for the promotion once JetBlue reviews your submission. Then book and fly one roundtrip JetBlue flight by August 31.
Virgin America miles can be really valuable and will wind up transferred to Alaska Airlines Mileage Plan at some point, perhaps a year and a half from now, if you don’t use them first (and hopefully at a rate of 1:2).
Terms and conditions:
This offer is available to new or existing TrueBlue members. To qualify, members must send an email including their TrueBlue number and a picture of their Elevate® account dashboard showing first name, last name, and points balance to firstname.lastname@example.org by 7/4/2016, await receipt of an email to confirm registration for the promotion and then book new roundtrip flights operated by JetBlue and completed all travel by 08/31/2016. Number of points awarded will be based on Elevate® points balance evidenced by submitted proof. Proof is are subject to verification. TrueBlue number must be provided at the time of booking. Offer can only be redeemed one (1) time by any individual. Points awarded in conjunction with this promotion are considered bonus points and do not count towards earning Mosaic status. Offer does not apply to non-revenue travel; is not valid on flights operated by airline partners; is not valid in connection with any Getaways vacation packages, cruises, or any other product or service and may not be combined with other special offers. In the event you cancel your reservation or change your reservation so that it no longer complies with the terms of this offer, you will not receive any of the promotion bonus points. TrueBlue points will be awarded within 4-6 weeks after round-trip flight. Offer can be cancelled or modified at any time. TrueBlue Terms and Conditions apply.
(HT: The Points Guy)