Sir Richard Branson visited Australia. He tours the airlines that carry the Virgin name, shows up for inaugural flights, and for important announcements. Of course the parent of Hainan Airlines just took a significant stake in Virgin Australia.
Virgin Australia Interior
Sir Richard’s blog shares the trip including time with the Virgin Australia staff.
..I popped into the office and the airport to say hello and check in to see what the team are up to. This guy wasn’t up to much at all – I caught him sleeping on the job! Wow, did he get a shock when I woke him up. He must have thought he was dreaming because he went straight back to sleep.
Oh of course it’s all in good fun. The employee wasn’t sitting in the check-in lobby but a crew lounge. And he wasn’t on duty. (Or maybe you think the whole thing was staged.) Sir Richard continues, “To be fair, he was on standby, getting some much needed rest.”
And then he gets in this quip, “On the other hand, it appears that some of the ladies in the command centre have been up to quite a bit. I must have kissed three or four baby bumps. We love a Virgin birth.”
Sir Richard Branson is a brand. He licenses the Virgin name in exchange for a percentage of a business and piece of revenue going forward. When Alaska Airlines retires the Virgin America brand they’ll save the 0.7% of revenue Sir Richard takes off the top.
Whether real or an act for the brand, Branson always looks like he’s having fun.
(HT: Alan H.)