Pricenomics highlighted hotel booking data from Hipmunk.
Hipmunk’s overall hotel bookings are up year-over-year, while bookings at Trump hotel properties are down. In the first quarter of 2015, Trump Hotels represented 1.7% of bookings on Hipmunk, and that was down to 0.7% in the first quarter of 2016.
Here’s the change to several Trump Hotels’ share of bookings at Hipmunk from the first quarter 2015 to the first quarter 2016:
People and conferences really are booking away from Trump Hotels. Last summer I was supposed to speak at a conference at Trump Soho, but it was moved last minute to another hotel. There was no upside to the sponsoring company to be associated with the Trump brand and there was downside risk — enough to eat last minute cancellation penalties.
This is more data behind reports that Donald Trump’s employees and family are concerned what his candidacy is doing to the hotel business.
We can learn a lot about the candidacy, though, from Trump’s travel businesses.