United is promising to “reimagine the way United customers fly” in a big reveal June 2nd presented by airline CEO Oscar Munoz in New York.
Multiple sources said this will be Munoz’s biggest public event since he returned in late March from an extended medical leave after a heart attack and heart transplant.
I was invited to the event, dubbed an ‘interactive experience’ which could mean a great many things.
Here are some of the disappointments:
- In the second half of the year we’ll see Basic Economy fares that take away benefits from elites
- We’ve got a new high density Boeing 777 for domestic routes (including Hawaii and Guam) that are 10-abreast in coach.
- There’s still the specter of revenue-based redemptions which were supposed to roll out (perhaps just as an add-on) in the second half of last year.
- A new business class seat that’s expected to offer a dense configuration albeit with aisle access at every seat.
United is keeping a tight lip on what it could be. Interactive, for an airline, usually means a chance to sit in a seat or try out inflight entertainment. Seeing the new seat could be a part of it, but you wouldn’t expect the airline’s CEO to present only that. It has to be part of a larger theme especially to live up to the hype. It’ll only be a week and a half until we find out!