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Chase has released its first tv commercial for the new Chase Freedom Unlimited Card. It’s a fantastic card, and a really good commercial, but they’re totally underselling it. (The information related to Chase Freedom Unlimited credit card has been collected by View from the Wing and has not been reviewed or provided by the issuer of this card.)
It’s a clever attention-getting card, and attention-getting ad, but they pitch it simply as ‘unlimited 1.5% cash back on everything you buy’. That’s good, but if you just wanted a strong cash back rate of return, get the no annual fee Citi Double Cash Card.
Getting the most value out of the product — 90% more — takes an extra step. You need to also have the Chase Sapphire Preferred Card.
- Earn with Chase Freedom Unlimited Card
- Transfer those points to your Sapphire Preferred Card.
- Your Sapphire Preferred then lets you transfer points to airline miles (United, Korean, British Airways, Singapore, Virgin Atlantic, Southwest) or hotel points (Hyatt, Marriott, Ritz-Carlton, IHG Rewards Club).
You’re then earning a minimum of 1.5 points per dollar on all of your spend (you’ll still earn double points on travel and dining direct through Sapphire Preferred). The United Club card has a hefty annual fee to earn 1.5 United miles per dollar. And then you’re just earning United miles. This one-two punch earns 1.5 miles per dollar with United. Or Singapore. Or Southwest. Or any of their other transfer partners.
I value a Sapphire Preferred point at 1.9 cents. So 1.5 of those points would be worth 2.85 cents. That’s 90% more value than the 1.5 cents a point you’d get with Freedom Unlimited alone.
That’s a more complicated story to tell in a celebrity endorsement tv spot. But it’s a very powerful story to tell.