God Save the Points provides coverage of a new economy seat that turns into a bed.
It’s possibly an improvement over Air New Zealand’s ‘Sky Couch’.
Arm rests fold in, you flip up part of the seat and all the sudden you’ve created a spacious flat bed, wide enough for two. You detach the headrests, magically turning them into pillows and before you know it, economy is not so bad after all. And no, you don’t even need to buy the whole row to make it happen.
I especially like the demonstration of the ‘Piuma Sofa’ with mattress pads and bedding.
Here’s how the seat manufacturer describes the product to airlines. It’s not about passenger comfort (which wouldn’t sell too many airlines). It’s an ancillary revenue opportunity, so we may actually see it installed!
The simple mechanism, lightweight, easy to install and use, “Piuma Sofà”, is a brand new way to create ancillary revenue for the airlines by allowing them to offer the innovation and luxury of full lie-down sleeping accommodation in the Economy Class section of the cabin!
Absolutely undetectable to the eye when in seat mode, the “Piuma Sofà”, takes under 30 seconds to convert to “sleeper sofa” mode, whilst the sofa device in its stored position in no way reduces leg, under seat stowage, or foot room.
The sofa creates no extra thickness to seat pans, does not alter seat comfort, does not add to or pose any obstruction to routine cleaning and adds no great amount of extra weight. In fact, Geven is confident that the patented Piuma Sofà design is optimised with respect to weight giving the product a strong and lasting intrinsic advantage over the competition.
With premium cabin awards often sparse, and increasingly costly, hopefully a premium economy experience can actually take shape that’s… premium. Although it isn’t just a matter of installing these seats, it also requires inventory management IT work as well — though the manufacturer suggests that flight attendants could even upsell the product onboard.