Starbucks has rolled out changes to its Starbucks Rewards program. Some reader reports are that Stars-earning isn’t showing up correctly on receipts (for instance just 2 stars on a $2.95 order rather than 2 stars per dollar). Starbucks said to expect things like this, don’t panic.
Here’s what changed:
- The ‘Welcome’ level goes away. Everyone starts at Green, so no waiting for 5 stars before earning free in-store refills for coffee and tea.
- There will be ‘double Star days’ for Gold members each month.
- Existing star balances in your account will be multiplied so you don’t lose out with the new inflated currency.
Here’s the comparison of earning and redemption between the current and new systems:
Perhaps as a make-good, or to generate some positive buzz, Starbucks is handing out status left and right!
As first reported in this blog’s comments by MIleage Lurker, Starbucks will give you Gold status for making one purchase by May 2. Existing Golds get their status extended for a year.
Base members get a free drink or food item on their birthday and free same-day in-store refills on coffee and tea.
Gold members earn free food or drink for collecting 125 Stars, will have ‘monthly double star days’ and receive a personalized Gold card.
Not a member already? Join now and you’ll receive Gold status after your first purchase. Plus the person who referred you will get 60 referral Stars which is nearly half a free drink.