It doesn’t quite offer as much space as Etihad’s ‘beyond product’ The Residence which even offers a private shower onboard.
Etihad’s The Residence Bedroom
The idea is akin to the First Apartment onboard Etihad’s Airbus A380s, but instead of a separate seat and bench that folds out into a bed — with some passengers complaining that the seat doesn’t really recline much — the seat here does turn into a bed so offers an in-between lounging mode.
Etihad First Apartment
And the concept is to offer both single rooms and double rooms.
Here’s the proposed First Spaces Airbus A380 upper deck layout:
And a rendering of the seat:
The idea goes beyond just the hardware to build technology into service.
Powell also says this alternative cabin arrangement will demand a new, more personalized air travel experience. He believes technology can provide solutions.
“There is a whole confluence of technologies emerging which allow a new level of service,” he says. “Because passengers travel frequently, we can build a picture of what they like: their favorite drink, their food preferences, etc.”
With a digital passenger profile prepared in advance, and crew equipped with digital devices, a trip services schedule can be adapted to suit each passenger’s preference. Flyers can easily modify their menu of services, digitally, from inside their private suites.
Here’s a video of the product:
Ever since Etihad introduced its First Apartment, Emirates has talked about updating it’s circa-2007 suite with a new concept that has yet to be released. A year ago it was supposedly ‘in final stages’ though we’ve heard very little in terms of specifics, mostly just platitudes that it would be like a private rail car with room service (something they already offer). This could be their ticket to an offering competitive with their Abu Dhabi-based rival.
(HT: Andreas R.)