This doesn’t appear to be advertised on the Virgin Atlantic website yet but they appear to have their award semi-regular award sale pricing for economy and premium economy redemptions loaded. (HT: Head for Points)
In fact, the pricing seems to be up to 30% off, which is better than their usual sales (back in the fall they offered 20% off).
That makes East Coast – London economy awards just 24,500 miles round trip but taxes and fees can be as much as ~ $500.
So 30% isn’t the best they’ve ever offered, but it’s a good sale.
It’s pricing one-way or round trip, and I think premium economy is a pretty good deal especially.
For the economy passenger that has a lot of Virgin miles, considering there aren’t a ton of Great Uses of Virgin Atlantic miles, there is some value (offset by taxes and fees).
Although fees total a bit less on roundtrips originating in the UK (228 GBP = ~ US$331).
Virgin Atlantic is a points transfer partner of both American Express Membership Rewards and Chase Ultimate Rewards. However even with this discount I wouldn’t consider trading those points currencies for economy redemptions given the taxes and fees on the award, but premium economy may make more sense in my opinion.