Turkish Airlines Announces 2 New Destinations During the Superbowl: Gotham City and Metropolis

For me, Turkish Airlines is known for (4) things.

1. An over the top business class lounge experience in Istanbul. There’s billiards, golf, a race track, and a movie room with popcorn machine.

2. Providing a free hotel night even for economy passengers when an itinerary contains a forced layover in Istanbul.

3. Frequently very good award space.

4. Kevin Costner

They will forever want to escape being known for:

So Turkish Airlines is paying for a big marketing tie-in with Batman v. Superman. It’s no ANA-Star Wars, but they’ve got a special livery on a Boeing 777 that’s been flying Miami – Istanbul – Mumbai.

Turkish Airlines also has its own promo trailer for Batman v. Superman

As a result of the tie-in, Turkish Airlines is launching two new destinations.

1. Gotham City: This is a Subsidized Route Supported by Wayne Industries

2. Metropolis: This is a Subsidized Route Supported by LexCorp

These spots are apparently being shown during tonight’s Super Bowl.

Apparently business class menus and amenity kits on Turkish will have Batman vs. Superman tie-ins. And a key movie plot point takes place in Turkish business class.

(HT: Experience the Skies)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Love Turkish B777 Business Class – exceptional cabin service and comfortable lay-flats. Next time I’m in Istanbul, I will arrive at the airport just to soak up the luxury offered in the lounge.

  2. One of the most surreal travel experiences I had was boarding with my family on a THY IAH-IST flight in 2013. We were in business class and were greeted at the plane door by the two on board chefs, complete with the tall poofy chef hats. My two boys (2 and 4 at the time) didn’t know what to do, so they both ran up and hugged the chefs. Food was awesome, and I’m a tough critic (and Greek-American to boot).

  3. By the way, since it’s Turkish Airlines, they probably want to change the name of the city from Metropolis to Metrobul.

  4. Talk about lighting money on fire: how many Super Bowl viewers would ever be in a position to fly Turkish? One half of one percent? Probably not even that high.

    Like many of the other Middle Eastern airlines, Turkish is demonstrating that it’s not a real company.

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