Aeroplan is offering 100 miles if you accept text messages from them by February 29 and they tell you to anticipate 2-3 texts per month.
There are those who would argue that awards are earned One Mile at a Time and so 100 miles should seem like a really appealing reward. I’ll certainly earn my 100 miles here and there, from the smallest online purchase to the occasional online surveys (most useful for extending the life of miles, or generating partner activity in all-too-rare partner earning promotions).
And indeed Aeroplan requires activity in an account every 12 months to remain active. Goodness knows I want to protect the half million Aeroplan miles I’ve got, although a simple transfer from American Express Membership Rewards — or better yet of 1 mile from Starwood Preferred Guest (one of the neat prerogatives of Starwood Platinum status — no minimum transfer amount) — does the trick.
I realize that I’m a dinosaur, I e-mail, I rarely text. I also don’t keep my phone next to me when I’m home, and alerts are usually off. I don’t want brands texting me, and if it’s worth buying my attention permission to text me costs a whole lot more than 100 miles.
How many miles would it take to get you to accept marketing via text? How small a mileage offer do you just ignore?
Terms and conditions:
Member must both subscribe to and confirm that they want to receive Aeroplan Text Messages by texting their Aeroplan Number to short code 27767 from their mobile phone between December 7th, 2015, and February 29th, 2016. One-time bonus of 100 Bonus Aeroplan Miles, regardless of how many times a member unsubscribes and re-subscribes. If members have previously subscribed, they won’t be eligible. Bonus miles will be credited to the member’s account no later than 4-6 weeks after the qualifying activity has been completed. In order to be awarded the bonus miles, members must be subscribed to receive Aeroplan Text Messages at the time of crediting. These miles are not eligible for Aeroplan status. The member is responsible for determining whether their wireless carrier supports text messaging and if their mobile device is capable of receiving text messages. Standard text messaging rates and/or data charges may apply. Check with your carrier plan for your standard messaging fees.