Brian Sumer wrote about American’s new uniforms this afternoon.
The uniform process is almost complete, and most of the pieces have been unveiled in the airline’s employee newsletter.
The “wrap dress and scarf” are being reworked with Cole Haan. And they continue “to refine the core pieces and additional items, such as wings and nameplates.”
Employees will start wearing the new uniforms in September 2016.
They need one uniform for legacy US Airways and American crew. And they’re due for an update. These strike me as fine. And certainly better than a photo leaked at the beginning of October.
I can only imagine the feedback they got:
We’ve gathered feedback from almost 25,000 employees in the uniform survey, as well as through email, comments and calls that have come in during the design process. We also held many meetings with representatives from each workgroup and the design team. As a group, we continue to refine the core pieces and additional items, such as wings and nameplates.
This should let them ‘move on’ from the uniform issue, though there’s little distinctive about it. I’m the last person who should comment on issues of aesthetics. However these strike me as functional. Certainly not the kind of branding statements that Delta makes with theirs.