Uber is working to embed itself into as many other apps as possible. We’ve seen deals to put Uber inside the Hilton and IHG apps. They have a new effort to let anyone building an app launch into Uber.
The biggest ‘get’ so far has to be the Uber deal with Facebook Messenger.
I’m not sure what this gets us exactly, though I could see a benefit in clicking on an address in whatever app you’re using and not having to make sure the pin drop matches being a good thing.
On the other hand, I’m curious about the way they’re doing it with Facebook:
Today, we’re expanding the services available to you with our launch of transportation on Messenger. With this new feature, you can request a ride from a car service without ever needing to download an extra app or leave a conversation. It’s super easy and doesn’t take you away from the plans that you’re making with your friends or family.
Does anyone not have the Uber app still? (or if not Uber, then Lyft?) Do any of the people that don’t have a transportation app actively use Facebook messenger?
Still, what’s good here is that the Facebook Messenger integration comes with $20 Uber credit for existing Uber users.
For a limited time, you’ll get a free ride the first time you use this feature (up to $20 value) with Uber. All you have to do to claim your free ride is link your existing Uber account or set up a new account within Messenger and request a ride.
When you choose the car item via transportation inside the Messenger app you should be able to link your Uber account. Then the first time you use Uber via Facebook Messenger you’ll get a $20 credit on that ride.
Personally if you happen to not already have used Uber I’d sign up and get a free first-time ride before using Facebook Messenger’s Uber integration for the first time, that way you should be able to get rider credits from each. And of course link your Uber app to your Starwood Preferred Guest account to earn Starpoints for your rides (as long as you’ve had 1 Starwood stay so far in the calendar year).