Cathay Pacific is a storied brand. They’re renowned for quality. I certainly believe they have one of the better first and business class products. I enjoy their service (though it is unobtrusive – rather than effusive – in style). Their seats are excellent. I do not always think their food is very good, though at least in premium cabins it is fine.
I find their logo distinctive, and regardless of what you think of the current design it’s intertwined with the carrier and evokes positive images as a result.
Cathay Pacific is refreshing their logo, and painting their planes. I believe only one Boeing 777-300ER has been painted so far.
They’ve created a video to showcase the new livery and the thinking behind it.
Very few people initially react well to an airline’s rebranding efforts. And I don’t love this one, it feels like a genericized take on their current logo. Others will find the efforts elegant. And some may simply think that the airline’s paint job is far less important than its product and their tinkering with elite status qualification.
(HT: World Airline News)