Uh Oh. Thai Airline Runs “More Bang for Your Baht” Sale

Spirit Airlines copied Southeast Asian low cost carrier Scoot’s branding.

Now another Southeast Asian low cost carrier is aping Spirit’s advertising.

Three years ago Spirit Airlines ran a sale to Cartagena after secret service agents hired prostitutes there.

Their “More Bang for Your Buck” sale has been transformed by low cost carrier Air Asia into the “More Bang for Your Baht” sale!

And the image is even of a massage…

I’m not sure what Air Asia would do with Spirit’s 69 sale, however.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. I could be wrong, but I don’t really think that Air Asia is trying to imply sex tourism with that ad.
    “More bang for your buck” has been a common phrase for decades now – I found it in the Congressional Record from 1954 – and most of the time the person using the phrase has no salacious intent; I think if Air Asia were truly copying Spirit they’d have used a more suggestive picture.

  2. I don’t think it’s “stolen” from Spirit – both discount carriers, Air Asia and Cebu Pacific, are using common expressions like this and fit them to the add.
    And I don’t think there is a double entendre either – no Thai business would dare going there in an ad, the good general might object. And counter to your insinuation, the vast majority of people are enjoying legit massages in Thailand, unless you are looking for something else.

  3. I agree with the other posters: I don’t think there’s a double entendre here, either. I think Air Asia would be embarrassed if that were how this is perceived.

    FWIW, the woman does not look like either a sex tourist or the target of sex tourism. Just a “wholesome” woman getting apparently getting a non-sexual massage.

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