In August it was reported that Emirates paid Jennifer Aniston $5 million in an endorsement deal.
This comes on the heels of Etihad featuring Nicole Kidman. To me these both trump Turkish Airlines using Kevin Costner.
The first Aniston ad is out, and the conceit is that she’s having a nightmare. She’s walking around the plane looking for the shower, in her bathrobe (it seems like she should have been in her Emirates pajamas?). But there’s no shower, and no on board bar.
Because she’s not flying Emirates. But then, fortunately, she wakes up in her suite. She goes to the bar and has a cocktail. And she asks the bartender if maybe the plane can just keep flying around a little longer because it’s so darned awesome.
What do you think?