Adweek declare’s Delta’s Senior Vice President of Marketing Tim Mapes a “Brand Genius” although their description of the airline is telling.
The marketing lead at Delta is honored for everything except the airline’s primary customer facing marketing vehicle, SkyMiles.
Publicly pledging to “reinvent” air travel, Delta upgraded nearly every aspect of the in-flight experience, from serving local craft brews to rolling out Innovation Class, which gave everyday passengers the chance to sit next to a thought leader on the plane. He even rounded up Internet memes like Keyboard Cat to star in a new safety video.
Delta’s safety videos are pretty good, but the new ones will never replace Deltalina.
Although if they’ve convinced you that they’re rewarding high value customers then Mr. Mapes may just be an ad genius!
(HT: Jon H.)