You’ll have to provide your account number and password to reveal your offer. Some folks are receiving a 50% bonus on points purchased. I was offered a 35% discount:
Both a 50% bonus and a 35% discount work out to be the same ~ 2.5 cents per mile cost. The bonus is better because you can actually buy more miles through it — you’re capped at 150,000 miles excluding the bonus, so with a discount you can’t net more than 150,000 miles but with a bonus you can.
Here are the terms of the offer:
I’m not a buyer of United miles at 2.5 cents, on average I value them at 1.6 cents apiece. I have plenty of United miles for my needs still.
However, the value of miles is much greater as you approach the number of points needed for an award. It’s a good opportunity to top off towards a specific premium cabin award you may be planning to redeem for.
Since United doesn’t add fuel surcharges to awards, and availability in business class to both Europe and Asia through Star Alliance partners is good, it remains a very useful program.