Malaysia Airlines has deep financial problems and is going through a restructuring. They’re largely focusing on regional routes rather than ultra long haul travel. And they’re offloading some aircraft and laying off thousands of staff to lower costs.
At the same time, they recognize that they need to offer a competitive product — and in the region, competition over product is fierce.
So they’re going to introduce a new fully flat business class seat for their A330s and Boeing 777s.
The new Malaysia Airlines business class seats will be “a world-class leading lie-flat seat”, says Mueller, with “very large dimensions, and be positioned above the industry standard for business class.”
Hopefully they’ll go with reverse herringbone seats and all aisle access (like oneworld partners Cathay Pacific, US Airways and American Airlines).
They’re also going to revamp their lounge strategy — closing some lounges, generating revenue through contracts with partners for access for others, and closing lounges as well.
Malaysia Airlines will close some of its Golden Lounge airport lounges around the world and redirect travellers to the lounges of Oneworld partners.
However, the lounges which remain open – including its flagship lounges at Kuala Lumpur – will receive a much-needed upgrade as MAS works to woo premium travellers.
Kuala Lumpur lounges, London Heathrow, and Melbourne will get renovations.
While the international lounges are tired, the domestic lounge is in desperate need of a refresh.