Several readers have written in about an email they received from British Airways — telling them they weren’t welcome to take advantage of a free upgrade offer that had been sent to them — and wanting to know what’s going on.
British Airways sent out this offer, for a free upgrade from business class to first:
It’s actually kind of common for BA to make offers like this. It generally requires the purchase of a full fare business class ticket and there to be availability in a discount first class inventory. Sometimes it can only be booked through a travel agency.
This time, however, the offer was more restrictive. But it was sent out to a very broad base of travelers. And British Airways said “oops.”
Here are the relevant restrictions:
You had to be a resident of the UK or Ireland, departing the UK, and booked in an eligible business class fare bucket (not discounted business) to be eligible.
Sending out the offer to US members was… a mistake.
That’s all. It isn’t that any given member was ‘un-targeted’ but that no US members were supposed to have received the email in the first place.