In addition to new food, rollout of inflight internet a generation behind everyone else, and themed amenity kits, there will apparently be ‘a new partnership’ and ‘design and comfort enhancements’
About 7 years ago United launched a partnership with Westin hotels that meant ‘Heavenly’-branded blankets and pillows. It also meant to Westin features in certain lounges. That partnership went by the wayside and Delta introduced Westin-branded bedding for their international premium product. (Delta and Starwood launched a deeper relationship overall through ‘Crossover Rewards‘.)
United also served Starbucks coffee from around 1995 until just a couple of years ago. Now Delta serves Starbucks.
What’s the new partnership?
We’ll be announcing a unique new partnership soon. Check back for updates in the coming months.
I assume the ‘partnership’ isn’t related to ‘design and comfort’ (or else I’d guess some sort of hotel-branded amenities, since Delta now has that). My guess is they won’t go there simply because partnership is listed as being different from design and comfort.
So the partnership could be food and beverage related, as one example (taking a cue from Delta with Starbucks?).
As far as the inflight product?
Our product, marketing and engineering teams are reimagining the premium cabin inflight experience and finalizing a new look and feel. We’ll share more information as soon as we can, so stay tuned.
Somehow I’m skeptical that United is going to deliver a reimagined experience. That’s the sort of oversell that led them to claim that their Chicago O’Hare B18 Red Carpet Club was ‘incomparable’ back in 2008.
Nonetheless for an airline that just months ago was talking about making $2 billion worth of additional cuts and was even eliminating ketchup, that they’re even talking about inflight investments (and new smells!) is encouraging.