A big story in travel this week was United’s new boarding areas and process. There are prototypes at O’Hare gates B4, 8, and 10.
United has changed passenger seating areas and gate-agent podiums, while adding standing work stations and boarding poles to bring more order to the boarding process.
Here’s the part that really struck me, though:
United plans to add blue lighting to the jet bridges — the walkways from the gate to the aircraft — and scent machines to create “positive transition moments.”
“Just before you cross through the boarding door of the plane, you get a whiff of the signature United scent,” Walter said.
Called Landing, the fragrance is an herbal, spalike smell, Walter said, that also will be in O’Hare’s United Club lounges.
Westin’s ‘white tea’ scent has actually managed to attach to the brand, the way United wants its scent to.
Can you recommend a scent for United? What does United smell like? I want to hear from you!