In the fall American changed their boarding and arrival music. And since the new tunes are getting positive reaction they’re sharing the current and upcoming playlists.
No doubt some of the excitement stems from seeing tweets from LA-based celebs who dig the new music.. the little things that help them in that fiercely competitive market where United, Delta, Southwest and even Alaska have a strong presence and no one can get more gate space to expand.
Interestingly, they’re candid that they made the change because of customer complaints about the old music.
In October, American replaced its previous playlists of piano versions of chart-topping pop songs with a surprisingly edgy mix of indie music. The new tunes feature contemporary acts such as The XX, Moby, The Postal Service, Bon Iver and Haim. The decision to change to the lesser-known indie music was a reaction to customers’
complaints, which included boredom.
It never occurred to me to complain about boarding music. But then it never occurred to me to complain to the Department of Transportation about not being able to deplane before business class as an elite frequent flyer, either.
Here’s the current March boarding playlist.
And the arrival playlist:
They’ve also shared what the boarding playlist will be next month:
Of course the aircraft have the ability to play music that the flight attendants bring onboard.
On the oneworld MegaDO we landed at LAX to the Commodores’ Brick House. One of the flight attendants might have put on some gangsta rap after that – but an American Airline exec shut that down pretty quickly and we returned to the American Airlines standard!
I do wonder whether the ‘candor’ is because it’s a new team in charge, and so it’s easy to criticize the decisions of one’s predecessors. Nonetheless, I’ve noticed the new music and much like it.
I’m glad they’ve thus far kept the existing welcome and safety video, probably just because I”ve had several flight attendants featured on the video on my flights. I don’t like the new arrival video though (‘we’re glad you decided to fly with us today, and we know you’re ready to be on your way..’). It just feels really stilted. And no one listens to the video about keeping their seatbelts on any more than they listed to flight attendant announcements, either.
Still they are clearly listening regarding inflight service. And not just about the cookies. They’ve rewritten the script prior to departure about ‘last chance to get off’ after complaints about how stilted it was (they added this to set a clear start time for the DOT tarmac delay rule). It now seems perfectly normal, and not just because I’ve simply gotten used to it.