Spirit Airlines is saving $4 million, not advertising during the Superbowl, and ‘passing the savings on to you’.
Here’s their ‘instead of a Superbowl ad’ ad.
Me? I always thought this one fit Spirit even more closely.
But that’s from the old days before Barry Biffle, whom I remember having drinks with back in his US Airways days, left Spirit to go become President at Frontier.
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