In Spirit’s latest, they offer:
Spirit wins, because they get the Wall Street Journal to cover their ‘low fares’ at virtually zero cost.
“Our bare fare was hacked,” reads a Spirit Airlines promotion emailed to consumers Wednesday, just days after hacked nude photographs of a handful of celebrities surfaced online. “We feel naked; you were never supposed to see this Bare Fare! It was meant for a special someone (who isn’t you). Now it’s all over the Internet for you to take advantage of as you see fit.”
Spirit has promoted its Bare Fare program before, but the cheeky references to the weekends’ high-profile photo deluge are new. “We thought the cloud was our friend, y’know, because we spend so much time flying with ‘em,” the promotion says, referring to reports that hackers accessed the photos through Apple’s iCloud system. “But now our private prices are on display!”
This from the airline that believes having customers who think you’re bad is a good thing, and won’t invest in a frequent flyer program that can do more than get you magazine subscriptions free.
But it continues a long tradition on ‘tasteless takes’ on the news.
Back in November they passed the ‘Affordable Fare Act’ (because their website works!). Though Spirit does often have low fares, there are definitely no subsidies (or cross-subsidies), only ancillary fees…
When the Anthony Weiner sexting story first broke two years ago, Spirit ran an Anthony Weiner sale. And a More Bang for Your Buck sale on flights to Cartagena when secret service agents were revealed to have frequented prostitutes there.
In 2010 they invited customers to check out the (suntan) oil on the beaches that they fly to… during the BP oil spill. (At the time I was just thankful they hadn’t advertised ‘a flood of low fares to New Orleans’ after Hurricane Katrina.)
Their most famous ad has to be their “MILF Sale” (Many Islands, Low Fares)…
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