Jeff Zidell of Hyatt Gold Passport took the ALS #IceBucketChallenge.

And since I filmed my own video at a Starwood hotel, and Randy Petersen issued his challenge to me from a Starwood property as well, I thought it appropriate to name SPG head Chris Holdren to take the challenge.

He did.

Good sports, all!

And no surprise here, he issues challenges out to executives at SPG partners — American Express, Delta, Caesars, and LiveNation.

Let’s see more loyalty executives take the challenge!

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