Jeff Zidell of Hyatt Gold Passport took the ALS #IceBucketChallenge.
And since I filmed my own video at a Starwood hotel, and Randy Petersen issued his challenge to me from a Starwood property as well, I thought it appropriate to name SPG head Chris Holdren to take the challenge.
Good sports, all!
And no surprise here, he issues challenges out to executives at SPG partners — American Express, Delta, Caesars, and LiveNation.
Let’s see more loyalty executives take the challenge!