Frequent flyer programs do roll back changes — but don’t like to admit they’re wrong when they do it.
American did just that when they introduced a $5 online award booking fee that never went into effect. The idea was dropped, no announcement. Because it was stupid.
So as tough as it is to imagine in a time of United’s partner award chart devaluation, United’s impending shift to revenue-based mileage earning, following Delta doing the exact same thing… not to mention the evisceration of the Hilton HHonors award chart or American’s April 8 massAAcre…
We’ve just seen another program walk away from a big devaluation they had announced!
It’s great to see the announced September 1 award chart devaluation at Thai Airways Royal Orchid Plus is not going to happen after all.
Royal Orchid Plus announces that there will be no changes to all current Award charts.
The Royal Orchid Plus new award charts which were previously announced to take effect on 01 September 2014, and the New Tier Bonus Miles for Platinum and Gold members scheduled to begin on 01 August 2014, both will not commence for the time being.
Changes to the Royal Orchid Plus Award levels in the future will be announced to members with advance notice to use their miles with confidence and convenience.
At Royal Orchid Plus we will continue to develop a dynamic and changing program that will both reward and engage you.
*For Award travel redeemed and ticketed between 17 June and 29 July 2014 in anticipation of the new Award structure, award tickets remain valid for one year from the date of issue. Should a member who redeemed and ticketed during this period wish to change flight dates, fees for this service are waived during the validity of the Award ticket.
They’re even committing to giving notice when changes are made in the future (perhaps next time their devaluation will look more like what they did in 2007), and waiving change fees for anyone who redeemed a ticket in anticipation of the announced changes and want to change their travel dates now that the changes won’t happen.
The Thai Airways award chart was in some cases doubling in price, with some premium awards bumping up to more than 500,000 miles at the saver level!
It’s good to hear that Thai listened to its customers and backed down. Other airlines have done it before. Other airlines should pay closer attention to what’s going on in Bangkok. It shouldn’t take a military coup to restore sanity.
- You can join the 40,000+ people who see these deals and analysis every day — sign up to receive posts by email (just one e-mail per day) or subscribe to the RSS feed. It’s free. You can also follow me on Twitter for the latest deals. Don’t miss out!