This Spirit Airlines crop ad, in a Kansas City field, isn’t a sign from extraterrestrials. It’s a guy holding himself and trying not to use the lavatory.

Actually, no it’s not.

It’s not this guy:

It’s this one:

It’s a part of Spirit’s “Bare Fare” campaign.

They don’t give you free water. Or a standard size carry on bag (let alone free checked bag). They don’t give you a free boarding pass at the airport.

This Spirit Airlines video form their ‘Bare Fares’ campaign tries to explain just how generous they are:

They’re doing their best to distract you from the way their fares don’t include what other airline fares do with a woman in a bikini. The video asks, “Is anyone even reading this?” (Note: the FAA does require them to provide a seat, and seat belt, as part of the base fare.)

Oddly, the video reminds me of Braniff promoting a different kind of full service with a similar theme.. The Air Strip.

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