Last week Starwood announced their double and triple points promotion for May through July. (If you’re new to Starwood, sign up with free instant status.)
Hilton is now out with their competing promo, Double Your HHonors.
Hilton’s current promotion runs through April 30th. Like Starwood’s their new promotion runs May 1 through July 31.
You have to choose between earning double points or double miles.
And then you’ll want to have your ‘earning preference’ set accordingly.
Of course, since Hilton killed points and fixed miles as an option, you are now either earning the standard 10 base points plus 5 points per dollar or the 10 base points and 1 mile per dollar.
Under this promotion you can either earn a bonus equal to your base points earned (an extra 10 points per dollar) or double miles (an extra 1 mile per dollar). Even post HHonorsmaggedon, 10 Hilton points are worth more than one airline mile. So the strong choice for most members will be double points.
Still, choices are good.
There’s a big list of non-participating hotels — more than 600 with ~ 95% of those in the United States. So check that list to see if the properties you’ll be staying at will earn the bonus or not.
U.S. hotels have been doing well, and clearly would have to be spending money on this promotion, so it’s not surprising that many have chosen not to do so. But a big list like this is an embarrassment, I think.
No one should choose Hilton because of this bonus but if you’re going to stay at Hilton you should register.
You can only make your selection of double points or miles once, so if you’re not sure what you want I suppose it’s better to wait. But I’ll be registering now. And I’ll be choosing double points.
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