Etihad Reneges on Their Big Bonus, Changes Promotion Terms After Tickets Purchased

Etihad Guest came out with a really lucrative offer that had folks considering flying to the Middle East and taking their flights, just to earn the miles. It was that good.

The original offer was 25,000 miles for any online booking. A one-way flight within the Middle East, that you could buy for ~ US$130, would earn 25,000 miles. And you could do as many as eight short one-ways per day.

The terms and conditions didn’t restrict who could participate in the promotion. They didn’t require roundtrips. They didn’t limit the number of miles you could earn. A literally reading of the terms didn’t even seem to suggest you had to fly as long as you didn’t cancel your tickets.

But the terms seemed too vague, too unrestricted, and being a Middle Eastern carrier that meant it was probably too good.

And indeed they’ve now changed the offer, even though some folks would have already bought tickets on the expectation of earning the bonus the way it was originally described.

Here are the original terms:

This offer is only valid for bookings made on etihad.com between 4 February and 15 February. Bonus miles will only be credited if the Etihad Guest membership number is included during the time of booking. The miles will be deducted from the account if the booking is cancelled. The bonus miles earned will be Etihad Guest Miles and not Tier Miles. The bonus miles will be credited within two weeks after the promotion ends. This promotion is not valid for SuperSeller members. Etihad Guest members can also earn triple miles for travel in Diamond First or Pearl Business Class till 31 March 2014.

And here are the updated terms, key changes highlighted:

This offer is only valid for Etihad Guest members based in the UAE. To be eligible to receive the bonus miles, all travel should originate from Abu Dhabi. The offer is valid for a maximum of 2 tickets per Etihad Guest member (Total online booking bonus is capped at 50,000 Etihad Guest Miles). This offer is only valid for bookings made on etihad.com between 4 February and 15 February. Only return tickets will be considered for this promotion. This offer is not valid on redemption bookings. Bonus miles will only be credited if the Etihad Guest membership number is included during the time of booking. The miles will be deducted from the account if the booking is cancelled. The bonus miles earned will be Etihad Guest Miles and not Tier Miles. The bonus miles will be credited within two weeks after the promotion ends. This promotion is not valid for SuperSeller members. Etihad Guest members can also earn triple miles for travel in Diamond First or Pearl Business Class till 31 March 2014.

They added the following conditions after releasing the promo, and after folks purchased tickets:

  • Only accounts with UAE addresses are eligible
  • The bonus can only be earned on roundtrip tickets originating in Abu Dhabi
  • The bonus can only be earned twice

The promotion — which seemed to allow earning unlimited miles at about half a penny apiece — was probably too generous. But these new restrictions are especially onerous, and Etihad should at a minimum be willing to refund tickets already purchased that relied upon the published terms and conditions to induce their booking.


About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Oh… I almost pulled the trigger and bought their 5th of freedom flight from NGO to PEK… heh.

  2. Only problem I see here is: UAE address. If they question my UAE address who is to say that I’m not in the process of moving to UAE? I am still participating.

  3. I am not sure how Etihad determines how many miles someone needs for an award ticket. There seems to be some sweet spots when flying from the Middle East to Europe or Asia. However, to even fly Economy on a North American route requires about 120000 miles!

    For those interested in this milage run, anyone figured out at what price you are ‘buying’ the miles at?

  4. It’s Ok. I vote we renege on any military agreements we have with UAE if we feel they are slightly too expensive in terms of $ or American lives when an actual conflict presents.

    Seriously, couldn’t you successfully battle this through the cc company? Lawyer comments appreciated. It seems a pretty straightforward case outside the purview of federal preemption

  5. To this I would just say: the Pudding Guy.

    But, yes, he was in a country with a somewhat different legal system where a contract is construed more seriously both on paper and in the minds.

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