Whole Foods gift cards are now available at office supply stores. I found $25 and $50 cards at Staples. Some readers reported variable amount ($25 – $500) gift cards at Office Depot.
The 5x bonus points you earn at office supply stores help take the sting out of (the Whole Foods reputation, deserved or not, as) “Whole Paycheck.”
The store’s margins are apparently getting squeezed – by other specialty grocers on the one hand, and by major supermarket chains introducing high-quality organic produce on the other — and so they’re testing out a loyalty program in eight stores across three states.
Austin, Texas based Whole Foods Market is currently testing a new loyalty program called Hello 365 in eight stores in Illinois, Indiana and Florida that offers a 10% discount on its private-label line of groceries. The organic food chain faces increasing competition from other specialty grocers around the country such as Sprouts Farmers Market and even national chains such as Kroger, which is working to improve their organic foods selections.
If this spreads you’ll be able to stack a 10% discount on “365” brand items with 5x earning on gift cards through office supply stores. That could make shopping at Whole Foods a downright value.
(HT: sobore on Milepoint)
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