After a year of speculation, Citibank finally introduced its first transfer partner to the Thank You Points program: Hilton back in January.

Citi Thank You Points are worth a penny or 1.25 cents apiece.

The transfer rate to Hilton is normally 1 Citi point to 1.5 Hilton points. Even before the March 28th Hilton HHonors devaluation massacre, I valued Hilton points at half a cent apiece.

So I considered this to be a bad value – instead of getting at least a penny in nvalue, a transfer under most circumstances meant getting three-quarters of a cent. Of course topping off accounts for certain high value awards you could exceed that.

Transfer partners are useful, more options are good, and the hope was that this would be the first of several transfer partners. But 10 months later that hasn’t happened.

Citibank is running a one-third transfer bonus through December 31. 10,000 Citi points normally yields 15,000 Hilton points. During the promo you get an extra 5000 HHonors points, so 10,000 Citi points means 20,000 Hilton points.

The extra 5000 Hilton point bonus applies only to multiples of 10,000 Citibank points you transfer.

Unfortunately the bonus doesn’t post instantly, they only promise it “will be posted to your Hilton HHonors Member Account within 30 business days.”

I don’t see the bonus as worth it, but of course the transfer option is better with this bonus than without it!

(HT: MileCards)

  1. choi said,

    too many hoops, not jumping in

  2. Mr. Cool said,

    citi thank you question please..

    -if i have a “premier” card.. i CANNOT get the bonus for the “preferred” or “business” cards?
    -do i have to wait 18mos after closing the ‘premier” to receive the bonus for the “preferred” or “business”


  3. Jeremy said,

    I have a good use for the transfer..going to kuala lumpur, hilton there is 10k a night (3 guys, 2 rooms, 1 night) so we transfer 10k Thankyou points to hilton (20k hilton) and book the room.

    I would rather pay my friend around 1-1.25cpm than pay hilton anyway

  4. Doug said,

    Where is the transfer link? Citi has done an excellent job of obscuring it. Hilton site links back to Citi site.

  5. Gary said,

    @Doug – you have to log into your Thank You account

  6. Doug said,

    I was logged into my TY account and wasn’t able to find.

  7. Saturday Recap: Earn 25,000 Hilton Points, Get Double AAdvantage Miles to Asia, IHG Rewards Club 50% Bonus, and More | The Points Guy said,

    […] the transfer ratio from Citi Points to HHonors is 1:1.5, now until December 31st, 2013, there is a bonus running where you will get 5,000 extra points. The 5,000-point bonus applies to multiples of 10,000, so for every transfer of 10,000 points, you […]

  8. Add A Comment

home | top

View from the Wing is a project of Miles and Points Consulting, LLC. This site is for entertainment purpose only. The owner of this site is not an investment advisor, financial planner, nor legal or tax professional and articles here are of an opinion and general nature and should not be relied upon for individual circumstances.

Advertiser Disclosure: Many (but not all) of the credit card offers on the site are from banks from which we receive compensation if you are approved. Compensation does not impact the placement of cards other than in banner advertising (we do not currently control the banner advertising on this blog). We don’t include all US credit card offers available on this site. Instead, I write primarily about cards which earn airline miles, hotel points, and some cash back (or have points that can be converted into the same).

Editorial Note: The opinions, analyses, and evaluations here are mine and not provided by any bank including (but not limited to) American Express, Chase, Citibank, US Bank, Barclaycard or any other company. They have not reviewed, approved or endorsed what I have to say.