@UnitedAirlanes is Better at Social Media than @United

I follow (and often copy my United commentary to) @FakeUnitedJeff, a parody of United CEO Jeff Smisek.

I had not been familiar with @UnitedAirlanes though.

That account has really taken off since it’s gotten exposure from BuzzFeed.

And it’s actually pretty funny (sometimes).

People tweet at United via a misspelling (the correct United twitter account is @United — those social media geniuses created a new twitter account with no followers when they merged with Continental instead of changing the name on one account or the other).

This account is clearly a parody, in the vein of Untied.com, United Airlanes.

And my favorite:

(HT: rwoman on Milepoint)

(Update: I wrote this post last night and scheduled it for this morning. I see that Hack My Trip has now written on this as well.)


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About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. have to chuckle at the sponsor at end of this. Seems good ole UnTied Airlines is pushing their CC even here

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