Per Traveling Better, Suzanne Rubin will remain the President of the AAdvantage frequent flyer program after the airline’s merger with US Airways.

The combined American-US Airways loyalty program will remain on the AAdvantage platform, and it’s a much bigger program than US Airways Dividend Miles — a true multi-billion dollar business in its own right — so it certainly makes sense to keep leadership in place. It’s also been profitable even as American itself struggled over the past few years.

Former AAdvantage head Maya Leibman (Senior Vice President, Technology and Chief Information Officer) was already announced to be staying on — logical as they’ll be using the American IT plaform. Former AAdvantage head Derek DeCross remains VP of sales.

American’s Vice President of Marketing, Rob Friedman (another former head of AAdvantage!) will be leaving however.

I much like Rob but that doesn’t come as a surprise. Apparently Fern Fernandez, who was in charge of US Airways Dividend Miles, gets a promotion to the Vice President of Marketing job.

I’ll be interested to learn whether Russ Hinckley, Fern’s deputy at Dividend Miles and former head of Northwest Worldperks (with a stint in between at US Bank doing Flexperks), will remain at the combined company and if so how he’ll fit into the loyalty program.

Both US Airways and AAdvantage are outstanding frequent flyer programs, each with their pluses and minuses. US Airways has been scrappy and creative, selling miles and status more aggressively than other carriers and running aggressive promotions as well. In general I’ve felt that AAdvantage focuses heavily and well on its top elites much better than US Airways does. The basic framework at AAdvantage likely remains, with Suzanne’s continued leadership.

While there’s still likely to be many changes to the AAdvantage frequent flyer program as they pursue this merger — accounting for all of the features and benefits that both sets of members have gotten used to — it should be one measure of reassurance that Suzanne remains in charge of the shop.

Unquestionably the culture will change and overall tone will be set by Doug Parker and Scott Kirby of US Airways, so there will be a new framework for decision-making to get used to (with Fern Fernandez still in the building).

And changes will be afoot for American flyers with US Airways’ Kerry Hester announced as Senior Vice President of Customer Experience and Hector Adler as Vice President of Inflight Service

But for now, it’s one more day of “no bad news” in the continued steps towards an American-US Airways merger.

  1. Michael said,

    Met Suzanne on the Oneworld Megado and she was great. So happy she stays on — great news for us AA Exec Plats!

  2. Marshall Jackson said,

    This is a positive development.

  3. Jeremy said,

    Gary just thought I’d share this with you so you could perhaps put it in your next bits & pieces as a cautionary tale for all us miles and points hounds. Not that I think any of us would be as dumb to fall for the trick but you never know!

  4. Davesome said,

    The question is, with this new merger happening – will American Airlines run their usual end of year promo for double elite miles for elites to strive to keep their status.

  5. Moving Chicane said,

    “But for now, it’s one more day of “no bad news” in the continued steps towards an American-US Airways merger.”

    Unless of course you *feel* that all news about a AA-US merger is BAD NEWS. ;)

  6. RITom said,

    US is merging into AA. When US came out of Bankruptcy #2 they sent their dividend miles out for rebid. Barclay bank paid for it and Juniper lost it. Hope AA+US does that again and Citi/Barclay have to rebid with new promotions for cards with sign up bonuses. Or if a new bank comes in even better then can get a Third Bonus.

    US sold miles for the cash! They knew that flyers let them expire or use them for less then value. The cash looks good on their balance sheet too. Hope AA+US does the same as least a couple times a year for those of us who know how to use these miles.

  7. Brian L. said,

    @RITom – It was announced a month or so ago that Citi would continue to issue AA credit cards.

  8. JohnB said,

    So happy she is staying with AA now? This lying bimbo needs to go!

  9. Nealio said,

    So much for this “good news”

  10. ff_lover said,

    How you “positive reaction” guys feel now? Her true nature/picture came out and more to come! Enjoy (sarcastically)!

  11. Add A Comment

home | top

View from the Wing is a project of Miles and Points Consulting, LLC. This site is for entertainment purpose only. The owner of this site is not an investment advisor, financial planner, nor legal or tax professional and articles here are of an opinion and general nature and should not be relied upon for individual circumstances.

Advertiser Disclosure: Many (but not all) of the credit card offers on the site are from banks from which we receive compensation if you are approved. Compensation does not impact the placement of cards other than in banner advertising (we do not currently control the banner advertising on this blog). We don’t include all US credit card offers available on this site. Instead, I write primarily about cards which earn airline miles, hotel points, and some cash back (or have points that can be converted into the same).

Editorial Note: The opinions, analyses, and evaluations here are mine and not provided by any bank including (but not limited to) American Express, Chase, Citibank, US Bank, Barclaycard or any other company. They have not reviewed, approved or endorsed what I have to say.