Lucky thinks new Star Alliance member EVA Airways’ frequent flyer program has the most horrible name out there — Infinity MileageLands.
And it is, no doubt, a bit bizarre and probably the result of a bit too literal translation from Chinese. That’s something that gets brands in trouble. There are famous stories that I’ve never checked out myself because I don’t think I want to know if they’re apocryphal.
Like Frank Purdue’s “It takes a tough man to make a tender chicken” being translated as “It takes a virile man to make a chicken aroused.” Or “Pepsi: the Choice of a New Generation” becoming in Chinese, “Pepsi will bring your dead ancestors back to life.” An of course nothing tops the Chevy Nova in Spanish: “no va”…
But I’d like to challenge the assertion that Infinity MileageLands is the most terrible name.
Allow me to submit, for your consideration, three programs.
- AirAsia BIG
- Air Jamaica Seventh Heaven. I think their reward chart must offer Jessica Biel at the million mile level.
- WestJet Rewards used to be WestJet Frequent Guest, like the Canadian airline was a hotel or something?
What’s the worst frequent flyer program name out there? There is of course the minor problem that no one actually knows how to pronounce “AAdvantage” and that Continental sort of ruined “Mileage Plus” by eliminating the space between the name’s two separate words.
I’m not sayin’, I’m just sayin’…