Here’s a chart from the Calculated Risk blog that shows the 2000-2007 average hotel occupancy rates by week in blue.
Then the yellow dashed line shows what those occupancy rates were in 2012. Back to normal levels! The red line shows things so far in 2013, even better than 2012.
So hotels are running full, a sharp contrast from the black line which illustrates the bottom falling out of hotel occupancy in 2009 during the Great Recession.
Nationwide occupancy is up year-over-year by 1.4% to 66.6% and average daily room rates up 4.5% to $112.05.
Put simply, hotel chains believe they don’t have to offer big rebates (nearly as valuable points) in order to put heads in beds.