Earning miles for phone service — both long distance and mobile phone service — used to be a big mileage earning opportunity. I seem to recall signing up for a 2-year deal that was supposed to earn me 40,000 Northwest miles once upon a time.
Switching long-dstance carriers was a big mileage opportunity, for sure. But since landlines have more or less gone the way of the dinosaur outside of office contexts, and cell phone number porting makes it easier to switch carriers and so the lifetime value of a customer is lower, telecommunications companies are less inclined to spend as much to acquire customers.
Which is what makes it out of the ordinary to see a generous mileage bonus for phone service.
Available only to customers activating a new account
Two-year contract on a qualifying plan required
One offer per T-Mobile account
Must have an active Alaska Airlines Mileage Plan membership number
Account must be in good standing with T-Mobile for at least two months of service