I got word that American Express would be bringing back the 30,000 point signup bonus for the Starwood co-branded credit card beginning Tuesday, August 7th.
Two summers ago American Express introduced a 30,000 point signup bonus on their Starwood cards for the first time. They repeated it in 2011.
30,000 points may not seem like a ton in a world of 50,000 and 100,000 point bonuses. But Starwood points are the single most valuable currency there is, in large measure due to their flexibility.
And historically the available bonuses were quite low. In 2006 at the same time they brought out their small business card they bumped the signup bonus offer to 10,000 points. The standard bonus had been 4000 points, but there were also 6000 point offers.
In fact, when I first got the Starwood Amex card I actually received no signup bonus at all.
My first American Express card was, believe it or not, the Delta product. This was back in 2000, and I suppose I was impressed by the signup bonus offer I received. But I realized that not all points were created equal, and had Amex convert my account to the Starwood product back in 2001.
I’ve had the card ever since, and it still has a place front of wallet.
American Express is going to be providing me with Starpoints to give away. Since the signup bonus will be 30,000 points, guess how many points they offered…?
Well, 30,000 points is great. But that’s the bonus on the personal and the small business card. Since it’s possible to get 30,000 points for each of two different credit card products, I will be giving away 30,000 points to each of two different blog readers.
Starting tomorrow the 30,000 point signup bonus will be back. And I’ll be bringing out an opportunity for two readers to each win 30,000 points.
As it happens, 60,000 points is how many I won for naming the Sheraton Checkin kiosk. But this time all of the points go to you, I’ll have to bump up my Starpoint balance some other way. Maybe W Hotels needs to name something?