Never forget to earn rebates on your travel purchases again!
At least that’s the potential, and where Award Wallet is going with this.
I use Award Wallet to track all of my frequent flyer accounts (well, all except American AAdvantage anyway). One click and I update my account balances, seeing what points have posted. One click logs me into an account.
Since Award Wallet also tracks cash back shopping portals, they came up with something ingenious. They will log you into a cash back shopping portal first and then into your frequent flyer account, if you wish, so that you’ll automatically receive any cash back rebates you’re eligible for on purchases you make.
We’ve rolled out another feature. It is sort of a beta so the plan is to expand on it going forward. Basically if you have British Airways or Alaska accounts you now have an option to perform auto-login to those accounts via your TopCashBack account. The plan is to support more cash back sites and to support it for more loyalty programs. Just to be clear this feature is designed to use your cash back account so you would be earning cash back on your purchases (not AwardWallet).
The President of Award Wallet let me know this was coming at the launch party for the upcoming Star MegaDO earlier in the month. My first reaction was this is incredibly cool. Real value added to the consumer. My second reaction was that too much value added to the consumer will cost the programs they’re tracking more money, those programs may not like that.
I don’t want to see any more functionality yanked from Award Wallet the way American shut down their access to accounts. Award Wallet is too valuable to me! So hopefully they’ll find a way to co-exist, or to the extent they make themselves increasingly valuable to a large base of members, programs will grudgingly leave them alone. Or they’ll have too much else to worry about…