It’s HARD to resist their fares!
Screen caps from the Spirit Airlines website today:
My wife says I’m a 13 year-old boy. Which is why I really, really want to like Spirit Airlines.
But even if I like their advertising, I won’t actually fly them.
Spirit is a bad airline and even when I defend them (as I often do), it’s in the context of “they have a right to be bad, and this is what the customer is buying and they shouldn’t expect anything different.”
Spirit used to charge extra for booking online. That made carryon baggage fees. Their President, who spawned the ‘cockroach’ movement amongst passengers when he was at US Airways for saying publicly that passengers on low fares aren’t people they value, writes nasty emails to internal staff about his customers at Spirit as well.
Which is why I argued that whether or not the airline actually denied water to a pregnant woman onboard, it’s really the customer’s fault because folks should simply know better than to fly Spirit.
Still, I have to like that they’re the only airline trying to capitalize on whatever pain others are feeling in the country at a given time, such as last summer when they invited customers to check out the (suntan) oil on the beaches that they fly to… during the BP oil spill. (At the time I was just thankful they hadn’t advertised ‘a flood of low fares to New Orleans’ after Hurricane Katrina.)
Their most famous ad has to be their “MILF Sale” (Many Islands, Low Fares)… and in keeping with the ‘theme’ they ran a TV commercial, “Think that’s low? Spirit Airlines fares are even lower!”
Sadly, Spirit’s attempt to catch today’s zeitgeist isn’t quite as clever as oil spills. There’s not even a play on words here that makes sense with the airline or its destinations.
Still, Weiner is kind of a schmuck whether you think there ought to be public recrimination for his behavior or not. And it’s good to see Spirit having a little fun at his expense, and helping us laugh along with them.